The history of Avroy Shlain has all the elements of a marketing tale. The company was founded in 1973 by Avroy and Beryl Shlain, literally in a back room. With a very clear vision in mind of the kind of company they wished to create, their immediate success is testament both to the quality of that vision and the principle they adopted to achieve it. Twenty five years later, Avroy Shlain is one of South Africa's leading cosmetic brands with a distinct set of values. Avroy Shlain is the corporate brand for a range of skin care preparations, colour cosmetics, toiletries and fragrances. The core elements of the brands' continued success is that Avroy Shlain now forms part of the giant Sara Lee Empire.

Behind every successful brand is a superb product. Avroy Shlain products are researched and developed in high-tech local laboratories, using stringent testing techniques. Working in corroboration with independent laboratories in Switzerland and Bonn, bringing real improvements to skin conditions ensuring Avroy Shlain products can be bought with confidence. Every product is backed by an unconditional money-back guarantee.

Avroy Shlain products are sold direct to the public, often in the comfort of your own home. This ensures the high standards and personal contact are maintained. Every month you also have the added benefit of the monthly promotions. The Avroy Shlain range of products caters for all skin types, in treatment and colour. Not forgetting the males, Mancelle and Endangered range of products are the answer to your grooming needs.

Avroy Shlain's BEAUTY WITHOUT CRUELTY policy ensures the quality of the product is maintained without the unnecessary use of animals for product testing in their laboratories. This is endorsed by the company's dedication to the conservation of our wildlife, namely Endangered and the Blue Crane Project.